Building a personal brand is not about gaming the algorithm or getting followers. It's about cultivating true and authentic connections so that I can grow relationships within my community.
Watch now: The Brand of You
Key takeaways
Here are some learnings from their conversation:
- Comment on LinkedIn. By commenting on posts in LinkedIn, you not only start building a relationship with the original poster (OP), you also get noticed by peers engaged in the same topic. This can lead to making new connections and strengthening those you already have.
- Choose the platform that’s true to you. Whether it’s talking to a camera, or writing longform, reflect on how you like to share your voice. Experiment with different mediums to determine which social platform work best for you.
- Create content that you care about. Whether it’s sharing a meme, personal story, or an article that caught your attention, adding your personal take on the subject will likely resonate with someone. Be willing to open up and be vulnerable in your share. However, do be mindful that you are attached to your employer, so tread carefully about speaking out on topics that are directly related to what’s going on at work.
Ironclad is not a law firm, and this post does not constitute or contain legal advice. To evaluate the accuracy, sufficiency, or reliability of the ideas and guidance reflected here, or the applicability of these materials to your business, you should consult with a licensed attorney. Use of and access to any of the resources contained within Ironclad’s site do not create an attorney-client relationship between the user and Ironclad.
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