ASK THE EXPERT
Rebranding Legal: An AMA with Anna Lozynski & Alex Su
Thursday, July 22 @ 9am AEST | Wednesday, July 21 @ 4pm PST
You’ve heard these complaints about Legal more than once over the years:
- “Legal will just say no. So I won’t even bother telling them about my initiative.”
- “Legal is too slow. I’ll just do the contract on my own and ask for forgiveness later.”
- “Legal is just a cost center.”
- “Legal isn’t proactive enough.”
We won’t sugarcoat it — it sucks to hear this especially when you know Legal can play a strategic role in the business! So, how do you overcome these perceptions about your team and successfully change and manage Legal’s reputation internally?
Join seasoned GC Anna Lozynski in conversation with Ironclad’s Head of Community Development (and Legal TikTok star!) Alex Su on Thursday, July 22, at 9am AEST (Australian) / Wednesday, July 21 at 4pm PT as they discuss how legal leaders can reshape the Legal team’s reputation as innovative value drivers across the business.
You will leave with an actionable list of strategies that can help you drive brand awareness for your Legal team and strengthen your relationships across the company, including how to leverage data and craft communications to win the hearts and minds of your internal clients.
Anna Lozynski, Executive General Counsel and Author
About Anna Lozynski
Anna Lozynski is an award winning executive general counsel, author & advisor. Starting out at a major Australian law firm, she has spent the majority of her legal career in-house working in the banking, automotive and cosmetics industries.
She believes that innovation is invigorating, change is energizing and efficiency will never go out of fashion.
Alex Su, Head of Community Development
About Alex Su
Alex Su is a former lawyer who is currently the Head of Community Development at Ironclad. He has an active social media presence with over 100,000 total followers on LinkedIn, Instagram, TikTok, and Twitter. Previously, Alex was an associate at Sullivan & Cromwell and graduated from Northwestern Law in 2010, where he was an editor of the law review and the student commencement speaker.