Key Takeaways
- Data drivers lead in CLM adoption. CX data drivers are 2x more likely to invest in CLM technology and see it as strategic rather than tactical. They understand CLM’s role in improving workforce productivity and automating the middle office between front and back-end operations.
- Integrating CLM + CRM drives revenue acceleration. Connecting CLM with CRM systems leads to significant improvements – like Calm’s 66% decrease in contract turnaround time. The integration lets sales teams stay within familiar tools while streamlining contract processes.
- Embedded AI provides a safe entry point. CLM offers a low-risk way to adopt AI since it includes built-in guardrails set by legal teams. AI features like automated playbooks, contract insights, and intelligent automation help reduce manual errors while accelerating revenue.
- CLM is an underinvested but critical tool. Despite being viewed as lower priority in typical sales tech stacks, CLM is crucial for revenue optimization by reducing administrative tasks, speeding up approvals, and eliminating manual contract errors. When combined with E-signature, it can reduce turnaround time by up to 80%.
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