Community Spotlight: Sheena Loren Ferrari, Head of Legal Ops, Snap

June 1, 2020 6 min read
Sheena Ferrari - Legal Matters

Recently named Head of Global Legal Ops at Snap, Sheena Loren Ferrari is an experienced data-centric legal operations nerd. She thrives on finding, building and administering cross-functional process complimentary in-house operation solutions and processes at scale, and having fun while doing it. Previous to Snap, Sheena helped build and manage legal operations functions at Gilead, SurveyMonkey and Fitbit.

You started at law firms. How did you work your way into in-house Legal Operations?

I started my legal career at McDermott Will & Emery, moved onto Townsend & Townsend & Crew, and ended my law firm days at Goodwin Procter. While I was at Goodwin, someone from Gilead reached out. They were looking to start building a litigation team and wanted to hire a paralegal at the same time as the VP of Litigation.  I was always told that going in-house was “the goal,” so I was excited to get the opportunity. Little did I know that moving in-house would lead me down the path to my legal operations career. 

When did you realize, “Hey, Legal Ops is a thing?”

During my four years at Gilead, I was involved in building a robust end-to-end e-discovery process. We also selected and implemented matter and outside counsel management systems and other technology as we quickly grew. This is when I realized that I was managing operations in addition to my paralegal responsibilities. To be honest, I had more fun and was better at the operations and management piece. I didn’t realize it was a thing until I joined SurveyMonkey, but I knew I loved it and wanted to continue to pursue a career that merged my two passions: law and efficiency.

You’ve worked at some great companies, from SurveyMonkey to Fitbit, and now Snap, Inc. What are key learnings you have from leading Legal Ops at those companies?

  • You are in customer service; if you don’t like helping others you will not be successful.
  • In smaller companies you may not have a formal team, but your team becomes your cross-functional partners — IT, Finance, Sales, Marketing, and other legal team members. It takes a village.
  • Figure out what the process should be first, listen closely to your internal clients needs, then find process-complementary technology.
  • Keep that birds-eye view of what makes Legal Ops so helpful. Meet with IT on enterprise system changes, record all legal owned technology and interaction/integration set-ups, and ask for ops POCs from each legal team (and meet with them regularly).
  • Understand your company’s enterprise IT process. Everything you do technology wise for Legal has to fit into a larger enterprise process, so understanding that process is a foundational step to improving Legal.
  • Message changes to systems or processes as “we before me.” Reiterate that the change will help the company by enabling business continuity, scalability and compliance. Sometimes systems or processes become personal. Putting together a deck on the “why” is always helpful.

What’s your thought on hiring for Legal Ops? Should it be a first key hire, or can it wait?

The earlier you hire for legal ops headcount or consultation the better. In past companies, if had we hired headcount sooner there would have been much less attorney time spent on administrative tasks, less tool and process fragmentation, and less operational inefficiencies.

As you grow your team, how do you evaluate where to allocate headcount?

It’s important to spend enough time in a role before considering additional headcount. You need a deep understanding of team, department and company needs before you can recommend adding additional talent or skill sets. For legal operations roles, communicate (e.g., share the job description and scope of the role) with both legal leadership and the entire legal team to help justify additional headcount. I am also mindful of what growth might look like for the new role.

How are you adjusting to remote work? Any tips or tricks to balancing personal and work life balance now more than ever?

I cannot say enough great things about how Snap is taking care of their employees. “Winning from home” is so easy here. We just had a mandatory five-day weekend to rest and recharge. Snap really helps you find that balance between work and personal life. We are encouraged to prioritize our families, our mental health, and happiness. Personally, I make sure to block time on my calendar for morning hikes and lunches. I make sure to have my laptop closed by 6 p.m.

What skills does it take to be successful in Legal Operations?

You have to love wearing many hats: problem solving, project management, logistics and customer service. Of course, you must understand the specific needs of a legal department and love working on and leading cross-functional teams. You have to be expert at managing up, highly organized and highly responsive. Finally, you have to get out into the wonderful legal operations community; they will inspire you endlessly!

Can you share some of the challenges in Legal Ops that are top of mind for you?

We were excited about new legal technology a few years ago, but now I’m mindful of tool fragmentation. I want to consolidate tools and processes and only add new ones after careful consideration.

Another general challenge is dealing with perceptions and attitudes like “What do we need operations for?” and “Email and Excel work great, why do we need anything else?” Yes, during my career, I have been asked those questions. We are change agents and change is hard for everyone. My advice here is go find your operations allies first, do great work with them, and then revisit those who are skeptical.

If you are the first legal operations hire, build your internal brand ASAP. Create “What is Legal Operations?” overview slides, share your projects list on your Legal KM/Intranet site. Be as transparent as possible. These helped me win over those who weren’t initially excited. If you sense someone is worried about you automating them out of the job, reiterate that you are only there to help drive them up the value chain and reduce their administrative lift.

In your role, technology is a key area of responsibility. How do you set expectations for using technology? How do you drive adoption of the various tools in your tech stack?

Get executive approval and buy-in by building a good business case. Include your executive team in the roll-out communications plan. Get early buy-in by including team members in the initial RFP process. Make the launching of the new technology fun, have a lemonade stand on launch week and answer questions. Provide easy access to training and help when needed. Put in controls to drive adoption. If you are implementing a contract management system, consider blocking or auditing systems where contracts were previously stored.

Sheena Ferrari - Community
Left to right: Mikaela Waters, Ironclad; Ewa Hugh, SurveyMonkey; Sheena Ferrari, Snap; Jo Vong, Branch Metrics; Erika Peters, ServiceNow; Julia Bendix, Ironclad; Crystal Wu, Ironclad

What would you tell your 25-year-old self?

Someday you’re going to work for Snap! So it gets better. At 25, I was working at a law firm, and not being treated very well, frankly. Keep letting your heart guide you, work hard. Be kind, inclusive, build others up. It will all be worth it!

Do you have a mentor? What advice do you have as a mentee?

I have been blessed to have the best mentors in my career — they made all the difference and I would be nowhere without them! From my law firm days, shout outs to Suzie Gonzales, Erin McKinney and Bijal Vakil. In-house, I had the privilege to learn from incredible legal leaders, including Stephanie Corey, Matt Hollander, Gloria Lee, Eric Lentell and Jill Fukunaga. Recently, I have enjoyed connecting with people trying to make the jump from law firms to in-house, and/or paralegal to Legal Operations. Someone just reached out to me on Linkedin, noticed we both went to the same university, and wanted to know more about Legal Operations Now we talk regularly! Of course you can network at events but don’t forget to look for mentors among your co-workers! Lastly, you can always reach out to me!

Where would we find you outside of work?

Hiking around the San FranciscoPresidio with binoculars trying to spot owls. When not sheltering in place, I use all my free time to travel.

What book would we find on your nightstand right now?

To be honest, lately I have traded my nighttime reading routine for playing Animal Crossing. But I usually read historical fiction, classics and anything Stephen King.

What are two things people don’t know about you? Fun facts or secret talents?

I love to sing! I tried out for American Idol when I was 17 and made it to the top 200 out of ~6,000. I also lived in Paris and speak French!

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